This step involves :
strategy and planning of the design project.
Working closely with the client, we analyze the objectives of the project. The question is simple, but intense:

What are we trying to accomplish?
This might seem to be an easy-to-answer question, which many companies spend crores of rupees trying to answer, without ever truly answering it. Once the objective has been thoroughly examined, the next question becomes:

How do we reach to it?
This question looks at the means of accomplishing the objective - everything from creative approach to the selection of appropriate media. The plan is articulated and broken down into defined phases.